Our Process

We're in This Together

Whether we're building a full website or just designing a quick postcard, knowing your business and its objectives is key to making sure you get the best return on your investment.

Our process is designed to help us help you, guiding you through each step of the way.

Getting to Know You

We'll ask the right questions to uncover the truth about your needs and goals. We want to dig down deep into what makes your organization run and how we can best meet your unique needs. 

Building a Road Map

Once we have all the information we need, we'll make a plan for your project. If we're building a website, we'll build a visual sitemap so we can all get on the same page very quickly about what it is we're trying to communicate and the best way to structure the information.

Design and Build

By the time we get to design, we should know your organization almost as well as you do. We'll bring your prototype to life with colors, images, design elements, and make everything align with your brand identity. We'll also make sure everything is tested before deploying your beautiful new website to the world.

Launch and Grow

We don't abandon you just because a project is finished. We'll train you to use our easy drag-and-drop builder for edits to your website, strategize together for your digital marketing and make a plan for your next steps, and can help you create any marketing collateral you'll need for your organization.

Frequently Asked Questions

We get it. Tech-speak can be confusing.

We pride ourselves in translating technical language to English and helping our clients understand the process and feel empowered to ask questions, learn the tools, and feel on top of their marketing.

Here are some of our most frequently asked questions.
Have a burning question that's not listed here? Just shoot us a line - we're happy to help!

How much does a website cost?

The cost of a website can vary depending on different factors, such as how many pages you'll need, what functionality you're looking for such as e-commerce, membership, directory, etc.

A website is an investment in the future of your business. If done right, it should be more than just your digital phonebook listing, it should be your first salesperson, working as hard as you do to increase your bottom line.

For a more specific answer, fill out our project questionnaire and we'll give you a better idea!

How long does it take to design and build a website?

This answer also depends on a variety of factors. Typically, it takes 4-6 weeks to deliver a website from discovery to launch. 

It can take longer depending on a few factors: the size and complexity of your project, whether or not your project also includes branding, your responsiveness in feedback, and your content preparation.

If you're not comfortable or confident about creating the content, then we can bring a copywriter into the process to help keep things moving forward consistently. This would be an additional expense if not included in the original proposal.

Do you write my content?

We don't write your content, however, we have some great tools to help you find your voice and write comfortably for your audience.

However, we know how hard it is to write for yourself, so we also partner with copywriters and editors that can help you optimize your website to reach your audience with clarity and confidence.

Will my website work on mobile devices?

Absolutely, yes! This is critical in the age of mobile technology. More searches are done on mobile devices than on desktop computers and Google gives a higher ranking to websites that are mobile-friendly.

All of the sites I build are mobile-responsive, meaning that the design scales to the size of the device that it's being viewed on. This ensures that your website functions beautifully and efficiently on any sized device!

Do you do E-Commerce/Online Store Websites?

Sure thing! E-Commerce sites are more complicated to set up and have their own set of requirements, so they typically need a higher budget and can take more time to finish. 

What is a Content Management System?

A Content Management System (CMS) is a tool that allows you to be able to manage and control your content without the need for advanced technical skills. Our drag and drop builder makes it easy to add pages, images, products, or blog entries to your website.

Don't want to be responsible for changes or edits on your website? That's ok too! Just take a look at our Care Plan Packages and we'll take care of it for you.

Do you provide training?

Sure do! We provide a full website walk-through of your Content Management System and video tutorials built right into your website. You can also request in-depth training and we'll include it in your proposal or you can sign up for our Summit Website Care Plan and use your consult meeting for training.

Can you help me with social media and email marketing?

Absolutely! As part of your project, we can include social media and email marketing services.

Your website is not an introvert! But often social media and email marketing can feel overwhelming.  Or, worse, you're doing a ton of work, but you're not sure why other than "we have to be on social media and/or sending eblasts!".

"Everyone else is on social media" is not an effective marketing strategy! We'll link your website with these marketing systems and help you form a cohesive plan for your digital marketing.

Don't have the time or brain-space to do your digital marketing yourself?

No worries! Our team can handle the social media creation, scheduling, and posting for you! Just check out our Digital Marketing Packages!

What is web hosting?

Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data center that runs your website.

Do you provide hosting?

Yes! Well, in a sense! We don't host your website on a server in our office. We partner with Flywheel - safe, secure, and super-fast dedicated WordPress hosting. It's the best of both worlds: during business hours, you can pick up the phone and talk directly to a real person who knows you, your business goals, and maybe your Starbucks order. After hours, or when we're camping in the woods, you have expert WordPress support, available 24/7 for emergencies!

Flywheel is just for WordPress though, so we don't host email. We partner with G Suite for email hosting, but we aren't an email company, so we can only offer limited support for email hosting or migration. We do partner with some really brilliant people who are way better at email than we are though and are happy to help get you all set up!

What is a domain name?

A domain name is your address on the internet. Typically this would be something like "yourcompany.com".

Do I need my own domain name?

You sure do! We can use or transfer your existing domain or help you decide on a new one. There are lots of options for domains and we're happy to help you brainstorm the most effective domain name for your organization.

We love Google Domains which allows us both to have full domain control, meaning your domain will never be lost due to a lapsed registration since we'll both be notified of any changes or alerts on your domains, but you'll never feel like you've lost your access to your domain.

What is Search Engine Optimization (SEO)?

Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get.

There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key.

Contrary to common belief, SEO is not a one-time action, nor is it a verb. You do not "SEO" a website once when it launches and that's the end of it. It is an ongoing process that requires periodic review of the content on your site and the sources of the traffic coming to your site.

Can you design my logo?

Sure, can! We love logo design and branding. Your logo communicates so much about who you are and

Are you ready to get started?